DK of SEVENTEEN becomes Bally's global ambassador

South Korean superstar DK, a captivating vocalist and member of the chart-topping group SEVENTEEN, is stepping into the world of high fashion as the newest global brand ambassador for Swiss luxury house Bally. This collaboration isn't just about stunning looks—it's a meeting of artistic minds. DK's effortless blend of casual elegance and global appeal perfectly complements Bally's rich heritage of artistic partnerships.

Get ready to see DK grace the campaign for Bally's Spring/Summer 2024 collection, a surefire showstopper. But that's not all—he'll be jet-setting around the world for exclusive brand activations, further solidifying the bond between him and the brand. Remember that front-row seat DK snagged at Bally's Fall/Winter 2023 show during Milan Fashion Week? This partnership takes things to a whole new level.

Beyond his undeniable talent (those vocals!), DK is known for his confidence and sophisticated style, a reputation that continues to resonate with fans worldwide. Since their debut in 2015, SEVENTEEN has become a global phenomenon, sweeping awards and captivating audiences with their music and choreography. DK's versatility extends beyond the main stage—he leads a sub-unit within SEVENTEEN called BSS and showcases his acting chops in musicals. Talk about a multi-talented powerhouse!

"We are proud to welcome the multi-faceted performer DK of the iconic band SEVENTEEN as our latest global brand ambassador," says Nicolas Girotto, CEO of Bally. "His modern sense of style and warm character are perfectly in sync with Bally’s values."

DK himself is ecstatic about the partnership. “I am incredibly honored to be appointed Bally’s ambassador and embody the values of a brand that has a passion for artistry, excellence, and innovation.”

DK recently joined Bally's esteemed group of ambassadors at their Spring/Summer 2024 fashion show in Milan last September. The highly anticipated event also marked the debut collection by Bally's newly appointed design director, Simone Bellotti. It was a showcase of cutting-edge design and timeless luxury, perfectly in line with DK's own multifaceted style.

Get ready to see DK take the fashion world by storm with Bally. With his undeniable talent and effortless cool, this partnership is sure to be a match made in style heaven.