Meet the Bosses: Matteo Berrettini and Lee Min Ho return for BOSS' latest collection

This season, BOSS unveils a captivating vision for the modern man with the #BeYourOwnBOSS Spring/Summer 2024 campaign. Exemplifying the power of self-determination and impeccable style, the campaign features renowned South Korean actor Lee Min-ho and Italian tennis player Matteo Berrettini. Photographed by the acclaimed Mikael Jansson, these icons embody the collection's philosophy amidst a captivating interplay of light and shadow, a metaphor for the pivotal choices and journeys that define a life well-lived.

The BOSS Spring/Summer 2024 menswear collection seamlessly blends the ease of warm weather with the functionality demanded by a dynamic lifestyle. Each piece is a testament to the brand's unwavering commitment to precise tailoring and nuanced design.

The BOSS Spring/Summer 2024 menswear collection is a symphony of meticulously crafted pieces designed to empower the modern man. Imagine Lee Min-ho, captured in a sand-hued suit—clean lines and a relaxed fit echoing the collection's sleek aesthetic. This is complemented by footwear that transitions seamlessly from boardroom to social event, a testament to the collection's adaptability.

For Matteo Berrettini, known for his dynamic playing style and confident presence, a luxurious camel-toned sweater paired with contrasting cream trousers exemplifies BOSS's commitment to versatility. It's the perfect attire for the man who navigates the world with both finesse and power.

This season, BOSS pushes the envelope of fashion communication. Lee Min-ho takes center stage in a captivating hologram display, a mesmerizing fusion of fashion and technology that underscores the brand's unwavering spirit of innovation. Similarly, Matteo Berrettini fronts the BOSS Spring/Summer 2024 watch campaign, showcasing the brand's commitment to refined elegance in every aspect of a man's wardrobe.

The #BeYourOwnBOSS campaign transcends convention. It's an invitation to a global audience to witness the extraordinary confluence of high fashion, cutting-edge technology, and the power of personal style embodied by Lee Min-ho and Matteo Berrettini.

This season, BOSS extends a powerful invitation. Embrace your individuality. Don't just wear clothes—own your story. Dress for the life you lead with BOSS, a brand where confidence and style are flawlessly tailored for the modern man.