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There’s a first for everything, but nothing is sweeter and more unforgettable than one’s first love. That initial meet-cute and exchanges of love notes will forever be ingrained in one’s memories, and throughout the milestones, there was one place that was always constant—Rustan’s Department Store. As Valentine’s Day approaches and we have reached the month that celebrates love, we remember all the events that have brought joy to our lives and how Rustan’s played a pivotal role in each one.

Halston Heritage Sleeveless V Neck Gown

Show How Much You Love Them with the Perfect Gift

From getting dressed for the first date, to buying that special someone a fine piece of jewelry, to shopping for home accessories for your first home together, there’s romance tinged in every one of these experiences. The country’s leading department store celebrates these Finest Firsts this February with month-long activities and promotions that will make you feel like you’re experiencing everything for the first time again.

Getting dressed for a night around town is much more enjoyable with a selection of feminine gowns from Aidan Mattox, Marchesa Notte, Halston Heritage, Tadashi Shoji, and more. The ladies will find pieces from Adriana Papel, ASTR the Label, Bardot, Keepsake, Pedro del Hierro, Natori, and more, which offer the perfect ensemble for any kind of date night.

L-R: Halston Heritage Satin Slip Gown, Josie Natori Bottomweight Cotton Jacket White, Keepsake Guardian Midi Dress, Finders Keepers Catalina Mini Dress

For the special women in one’s life, there’s no clearer way to show your appreciation than with something sparkling. Head over to the Silver Vault to ogle at precious stones from Roberto Coin, golden keepsakes from John Hardy, fancy earrings from Tamara Comolli, and diamond rings from Cento.

L-R: Roberto Coin Sauvage Privé Long Drop Earrings in 18kt rose gold with Black Jade, Malachite, and Diamonds; John Hardy Women's Dot Hammered 18K Gold Diamond Pave Small Hoop Earrings; Cento Bridal ring in 18k white gold with CENTO Diamonds in Tulip trilogy setting

In the same section, one will find fine leather accessories, pens, and watches from Montblanc, which make thoughtful presents for the mister. On February 8 at Rustan’s Makati, from 4PM to 8PM., Montblanc shoppers will receive a complimentary tote bag and personalized calligraphy service for a minimum single-receipt purchase worth P15,000.

Customers are also welcome to preview the latest timepieces from Piaget on February 8 from 3PM to 7PM at Rustan’s Shangri-La Plaza.

Laila and Lyra Rosette Red Balloon Dress in Red and Pink

As a treat for the children, there are keepsakes from Charm Club and dresses for Laila and Lyra for your little princess. Practical yet stylish luggage options await at Bontoy Toy Luggage.

Finally, there are highlighted home decor pieces by Rustan’s Home to furnish your abode with unconventional accessories.

A Valentine's Date on Us

Steaming up your February, Rustan’s offers up an exciting array of promotions. Once you shop for Valentine’s Day jewelry at Rustan’s Silver Vault in Makati and Shangri-La Plaza and spend a minimum of P100,000, you can enjoy a delectable three-course lunch for two at premier French restaurant Mireio at Raffles Makati from February 1 through 16. At Rustan’s Ayala Center Cebu, you’re treated to a P2,000 gift certificate from Pig & Palm once you make a minimum single-receipt purchase worth P100,000 at Silver Vault.

To make your month even sweeter, all Rustan’s customers take home a box of Royce' Pure Chocolate for a minimum single-receipt purchase worth P12,000 from February 1 to 14.

Each Rustan’s department store will set the mood for love with live musical entertainment on February 8 and 9. Acts such as Saxybeast MNL, Jeremy Alex guitar duo, an instrumental quartet from Mr. Castillo, and pianists will be present to serenade you and your loved one while you spend time shopping together.

Prepping their beloved patrons for a special date, Diptyque customers get a complimentary 10ml-bottle fragrance for every purchase of its newest fragrance Eau Capitale.

L-R: Rustan's Home Jungle Palms Paper Canister, Jungle Palms Small Oval Caddy, Jungle Palms Tissue Box

Meanwhile, home brands such as Robert Welch, Schott Zwiesel, and Amefa are offering a generous promotion of 40% off on selected items. All Conair items are on 20% off, while select items from Cuisinart are discounted up to 30%. Get 15% off on select mattresses, pillows, and bed accessories from Senso. You may also take home a Swarovski water bottle for a minimum single-receipt purchase worth P18,000 of regular-priced items from Swarovski.

The memories made in the month of February are made to last, complemented by all these offerings from Rustan’s Department Store. The shopping destination makes it easy to appreciate the finer things in life.

About Rustan's Finest Firsts
Rustan’s is there every step of the day, providing you with all you need to make your first prom, first business meeting, first date, first home, and first baby all the more precious with its selection of luxurious items. Celebrate your upcoming finer firsts with Rustan’s.

Stay up-to-date on Rustan’s Finest Firsts and its year-long line up of activities and promos, visit or follow @rustansph on Instagram or Facebook.